The Power of Light – Four Ways to Increase the Impact of Your Lighting.
Mention ‘increased sales or customer retention’ and the hospitality industry is brimming with ideas. But mention ‘lighting’ and some may go silent. There’s a reason terms, such as cosy, intimate or relaxing are used when it comes to their favourite restaurant, bar or hotel. That reason is often due to the clever use of lighting. It’s one of the easiest things to change and impact ambience, revenue, energy costs, and even safety.
So how you can make lighting work more effectively for you?
With over 20 years’ experience of supplying the hospitality industry with their lighting needs, The Light Solution helps customers to understand the importance of the four elements of lighting.
Wherever customers travel within your hotel, they should be met with good lighting. Within your business, there will be many multi-functional areas, where the ambience was easy to maintain using traditional lighting products, however, with the advent of LED this can now mirror the colour change of traditional lamps, offering dimming options to create an evening ambience. All of this can be achieved with greater performance and reduced energy consumption.
Converting to the right energy saving product can save between 40% to 70% on electricity costs – enabling you to improve your green credentials and £ savings.
What’s more, if you select the right products for each area, these savings can be achieved without compromising guest expectations or experience. Increased savings can be made by using lighting controls in selected areas LED has instant start technology and is ideal for use with sensors.
If you have an area within your business that you wish to highlight, the lighting can achieve this. You may wish to reinforce your brand colours, reveal an architectural feature or simply draw attention to an area that you want your customers to visit.
This effect can be achieved by using statement fittings, or with colour. However beware, by using the wrong lighting product it may have a negative effect on your business, by making your guest feel uncomfortable which can stop your guest from staying, limiting spend and reducing the likelihood of return visits.
Lighting safety can be interpreted in two ways: as emergency lighting required by law, and safe lighting for the effective undertaking of tasks by employees or customers.
Safe lighting is the provision of adequate lighting levels to ensure that tasks are completed safely, by using the right colour temperature and lumen output for the functionality of the area. Don’t forget back of house areas such as the kitchen or cellars.
The Light Solution has vast experience in supplying and supporting the hospitality industry with their lighting needs. With over 20 years of knowledge and an excellent range of products, we help customers on all budgets make the most of their lighting.
For details on how we can help you maximise your lighting benefits, contact us on 0113 224 4666.